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Entrepreneurship New edition


Entrepreneurship New edition

Paperback by Stokes, David (Kingston University); Mador, Martha (Kingston University); Wilson, Nick (King's College London)

Entrepreneurship

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£50.39

ISBN:
9781408007457
Publication Date:
25 Feb 2010
Edition/language:
New edition / English
Publisher:
Cengage Learning EMEA
Pages:
416 pages
Format:
Paperback
For delivery:
Estimated despatch 8 May 2024
Entrepreneurship

Description

Introducing a major new resource for modern entrepreneurship courses, Entrepreneurship unpacks the theory and practice of enterprise for students, revealing its capabilities and limitations, the processes and the skills, to provide the complete introduction for today?s courses. The text employs a flexible 3-part structure ? starting with entrepreneurship as a process, the entrepreneur as a person, and finally how entrepreneurs create value ? to acknowledge that entrepreneurship unfolds in a wide range of diverse contexts. Reflecting the rapid growth of the course and the accompanying pressures on lecturers and students, the highly experienced author team deploy a comprehensive pedagogical framework throughout every chapter accompanied by a full set of online lecturer support materials, while a unique set of integrative cases prepared by international academics help consolidate key themes and learning objectives.

Contents

Part 1: In search of entrepreneurship Chapter 1: The search for entrepreneurship Chapter 2: The properties of entrepreneurship Chapter 3: Entrepreneurship and innovation Chapter 4: Entrepreneurship and the economy Chapter 5: Entrepreneurship in context Chapter 6: The life cycle of entrepreneurship Part 2: In search of the entrepreneur Chapter 7: The search for the entrepreneur Chapter 8: Entrepreneurs and managing creativity Chapter 9: Entrepreneurial networking Chapter 10: Entrepreneurial decision making and planning Part 3: In search of enterprise value Chapter 11: Entrepreneurial marketing Chapter 12: The creation and protection of knowledge Chapter 13: The entrepreneurial team Chapter 14: Entrepreneurial business models and processes Chapter 15: Entrepreneurial finance

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