Introducing a major new resource for modern entrepreneurship courses, Entrepreneurship unpacks the theory and practice of enterprise for students, revealing its capabilities and limitations, the processes and the skills, to provide the complete introduction for today?s courses.
The text employs a flexible 3-part structure ? starting with entrepreneurship as a process, the entrepreneur as a person, and finally how entrepreneurs create value ? to acknowledge that entrepreneurship unfolds in a wide range of diverse contexts.
Reflecting the rapid growth of the course and the accompanying pressures on lecturers and students, the highly experienced author team deploy a comprehensive pedagogical framework throughout every chapter accompanied by a full set of online lecturer support materials, while a unique set of integrative cases prepared by international academics help consolidate key themes and learning objectives.
Part 1: In search of entrepreneurship
Chapter 1: The search for entrepreneurship
Chapter 2: The properties of entrepreneurship
Chapter 3: Entrepreneurship and innovation
Chapter 4: Entrepreneurship and the economy
Chapter 5: Entrepreneurship in context
Chapter 6: The life cycle of entrepreneurship
Part 2: In search of the entrepreneur
Chapter 7: The search for the entrepreneur
Chapter 8: Entrepreneurs and managing creativity
Chapter 9: Entrepreneurial networking
Chapter 10: Entrepreneurial decision making and planning
Part 3: In search of enterprise value
Chapter 11: Entrepreneurial marketing
Chapter 12: The creation and protection of knowledge
Chapter 13: The entrepreneurial team
Chapter 14: Entrepreneurial business models and processes
Chapter 15: Entrepreneurial finance